Who will be there?
Audience size, roles, industries and what brings them together.

For event planners
Whether you are an executive assistant, event producer, conference organiser or People leader, you need a speaker who fits the room and a process that does not create more work.
Start with the room
You do not need to arrive with a perfect brief. These are the things that help Elton understand whether he is the right fit.
Audience size, roles, industries and what brings them together.
The change, opportunity or pressure making this conversation important.
The idea, question or decision you want people to carry beyond the event.
Date, location, format, agenda window, technical needs and budget status.
Choose the strongest fit
A straightforward process
Tell us what is known about the audience, purpose, timing, location and budget.
Elton reviews the brief and recommends the strongest keynote direction or says clearly if another route would serve you better.
The title, examples and emphasis are adapted around the people in the room without pretending to know what has not been learned.
Scope, timing, fees, travel, technical requirements and responsibilities are confirmed in writing.
Common planning questions
Yes. The brief should explain who will be in the room and what connects them. Elton then uses plain language, clear distinctions and relevant examples rather than assuming specialist knowledge.
Yes, when the requested direction sits inside Elton's real experience. Tailoring can change the title, emphasis, examples and questions without turning the engagement into an unlimited topic catalogue.
That can be considered as a separate scope. Include the format, responsibilities and amount of preparation in the enquiry so fit can be assessed honestly.
Yes. Include the intended use and deadline in the event enquiry. Approved material is supplied for the agreed event purpose.
Planning an event?
You can start with an imperfect brief. Share the audience, purpose, practical details and the difference you want the talk to make.