Elton Lau speaking on stage

For event planners

Make the speaker decision easier.

Whether you are an executive assistant, event producer, conference organiser or People leader, you need a speaker who fits the room and a process that does not create more work.

Start with the room

The useful questions come before the speaker deck.

You do not need to arrive with a perfect brief. These are the things that help Elton understand whether he is the right fit.

01

Who will be there?

Audience size, roles, industries and what brings them together.

02

Why now?

The change, opportunity or pressure making this conversation important.

03

What should last?

The idea, question or decision you want people to carry beyond the event.

04

What is fixed?

Date, location, format, agenda window, technical needs and budget status.

A straightforward process

From first enquiry to the day of the event.

  1. 01

    Share the brief

    Tell us what is known about the audience, purpose, timing, location and budget.

  2. 02

    Confirm the fit

    Elton reviews the brief and recommends the strongest keynote direction or says clearly if another route would serve you better.

  3. 03

    Shape the talk

    The title, examples and emphasis are adapted around the people in the room without pretending to know what has not been learned.

  4. 04

    Agree the practical details

    Scope, timing, fees, travel, technical requirements and responsibilities are confirmed in writing.

Common planning questions

Useful answers before you enquire.

Can Elton speak to a broad conference audience?

Yes. The brief should explain who will be in the room and what connects them. Elton then uses plain language, clear distinctions and relevant examples rather than assuming specialist knowledge.

Can the keynote be tailored for our company?

Yes, when the requested direction sits inside Elton's real experience. Tailoring can change the title, emphasis, examples and questions without turning the engagement into an unlimited topic catalogue.

Does Elton also host or MC events?

That can be considered as a separate scope. Include the format, responsibilities and amount of preparation in the enquiry so fit can be assessed honestly.

Can we request photographs, biography copy or technical information?

Yes. Include the intended use and deadline in the event enquiry. Approved material is supplied for the agreed event purpose.

Planning an event?

Tell us what the room needs.

You can start with an imperfect brief. Share the audience, purpose, practical details and the difference you want the talk to make.