Insights

Ideas that help people see something more clearly.

Elton writes and speaks about the habits and choices shaping people, what humans should still own in an AI-shaped future and what businesses must build before better outcomes become possible.

The point of the work

Make the idea useful before turning it into content.

The work begins with a real question from a meeting, a business, a talk or something Elton is trying to understand for himself. The useful part is developing the thought properly before cutting it into posts, clips or articles.

Not every idea needs to sell every part of the ecosystem. It should help the person reading or watching it see something more clearly.

Current questions

Four parts of the work Elton keeps coming back to.

01

How people become more effective

Understanding ourselves, working with other people, responding to change, learning and making better choices about the way forward.

02

What people should still own

What AI can take on, where people still need to use judgement and what should never be delegated without thought.

03

What needs to be built first

Why an outcome may stay stuck until the people, process, environment or capability behind it is ready.

04

How a business works better

How established companies win customers, deliver value, run the work and use AI without losing control of the business.

For now

Follow Elton's current thinking on YouTube.

A new article and email series is being developed. Until it is ready, YouTube is the best place to follow Elton's longer conversations and talks.

Publishing status

The website library will grow as the work is ready.

New articles will be added when the idea has been worked through and is worth the reader's time. Until then, the existing YouTube archive remains available.

Current public archive: Elton's YouTube channel.

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